Vespa (RED): Rome, 27 June 2016 – The Piaggio Group and (RED) announce the start of a partnership in support of raising funds to finance programmes that battle against AIDS. Attending the event that launched collaboration between Piaggio and (RED) was also Bill Gates founder of MICROSOFT, who also founded the Bill & Melinda Gates Foundation, is one of the main global protagonists in the battle for health and wellbeing in developing countries.
It will be Vespa, the most beloved and famous two-wheeler brand in the world, that develops a (RED) vehicle. From the sale of each unit, $150 (USD) will go toward supporting the activities of the Global Fund for the battle against AIDS, tuberculosis and malaria. Two prestigious brands, recognised all over the world, combine forces in the battle for a world where no child will be born with the HIV virus. “The partnership with (RED), one of the most prestigious institutions in the world, represents another concrete commitment by Piaggio in this area (Vespa for Children)”. The Piaggio Group CEO and MD, Roberto Colaninno, emphasises “We are happy and proud today to have been chosen by (RED) to represent the mobility sector as one of their partners. This will be a global collaboration between two organisations recognised all over the world as symbols of professionalism and excellence”. The Vespa (RED) that will be presented in its definitive form at the next Eicma show (Milan from 10 to 13 November) was on display today in Rome as a sneak peek during a Global Fund event at the National Institute of Health.
The Vespas that are manufactured in partnership with (RED) will be sold in Europe, Asia, the Pacific and the United States. The first group of Vespa (RED) vehicles will go on sale in December 2016, to coincide with (RED)’s Shopathon campaign.
Watch this space!
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